Reliable ad copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Great ad copy can enhance your Quality Score, a metric used by Google to assess how helpful and relevant your advertisements are. Ongoing optimisation includes: • Changing quotes • Checking new ad variations • Getting rid of low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Reviewing spending plan allotment • Improving Quality Score • Preserving account structure These adjustments make your projects more efficient over time. Reports may include: • Number of clicks • Expense per click • Conversions produced • Expense per conversion • Keyword performance • Advertisement performance • Audience insights • Budget plan trends • Recommendations for enhancement Clear reporting enables you to comprehend how your investment is carrying out and makes sure that your marketing choices are backed by real information.
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