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Effective ad copy is: • Clear and succinct • Aligned with client intent • Focused on benefits and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Great ad copy can improve your Quality Score, a metric used by Google to evaluate how handy and appropriate your advertisements are. Ongoing optimisation includes: • Adjusting quotes • Evaluating new ad variations • Getting rid of low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Examining budget allowance • Improving Quality Rating • Keeping account structure These modifications make your projects more efficient over time. Reports may include: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Spending plan trends • Suggestions for improvement Clear reporting allows you to understand how your investment is performing and makes sure that your marketing choices are backed by genuine information.