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Efficient ad copy is: • Clear and succinct • Lined up with client intent • Focused on benefits and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Great advertisement copy can enhance your Quality Score, a metric utilized by Google to examine how helpful and appropriate your advertisements are. Ongoing optimisation includes: • Adjusting quotes • Checking brand-new ad variations • Eliminating low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Examining budget allowance • Improving Quality Rating • Maintaining account structure These changes make your projects more efficient over time. Reports might include: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget patterns • Recommendations for enhancement Clear reporting permits you to understand how your financial investment is performing and guarantees that your marketing choices are backed by real information.